Wabco had two channels to sell their Aftermarket (spare parts) products: face-to-face sales and an e-commerce platform. They had developed sophisticated business recommendation engines (hand in hand with Aloalto) to facilitate face-to-face sales meetings but that intelligence had not yet been applied to the marketing channels.
Wabco wanted to reuse the business recommendation logic in the e-commerce platform in the form of promotions and via email marketing campaigns.
Aloalto consumed existing business recommendation APIs and enriched it with contextual data in order to update the Salesforce-based e-commerce website (CloudCraze) and to generate email campaigns using another Salesforce tool (Pardot).
Wabco have now aligned their marketing channels and face-to-face sales channels in terms of usage of business intelligence.
Very professional partner dedicated to provide adapted and efficient solutions to their customers.
They combine strong technical as well as good consultancy skills to make from the project a creative product fulfilling customer needs. They work in an agile way and make projects scalable, giving direct return and business impact from solutions implemented along the development.
